Helping users to visualise and share their app idea, leading to a 30% increase in users moving forward with their app building journey.
Status: In Alpha
Timeline: July 2024 - December 2024
Tools: Mixpanel, User Testing, Figma, Veed io
Team: Chandan [Design Manager] Alice [Research] Lindsey [Content] Jaz [Product Manager]
My Role: User testing • Brainstorming • Competitor Analysis • User Flow • Designing • Prototype
Builder Now is one of several products in the Builder suite, designed as a prototyping platform that enables users to visualise their app ideas through a flow of screens and an interactive prototype. This tool was built to help app creators showcase their concepts to potential investors, making it easier to gain buy-in and bring their vision to life. Builder Now also supports one of Builder.ai’s main platforms Builder Studio, where Natasha AI assists you in selecting features to build your app.
Over time, the platform saw minimal usage. Our challenge was to re think Builder Now, starting with understanding what wasn’t working and why.